Where you focus your attention determines your income and the effectiveness of your business. Customer focus is a business philosophy that places the customer at the center of all business development and management decisions. It is a marketing approach that involves products and services to be developed around consumer’s preferences. Your customer always comes first.
When businesses are close to their customers, they can gain an understanding of them, their needs, and what they must do to meet those needs. Providing a solution for your customers is not just a task, but something that you really want to do and keep doing. You are here not to only make a living but to get results and make an impact.
On the other hand, other companies focus on their income and are further from relationship building and caring for the success of their clients. These companies can still make money, but they constantly need new clients because they never cared to nurture the relationships they have.
Being client focused has a lot of benefits, but you do have to be focused on the right things to achieve it.
What are some things that customer-focused businesses do?
1.The HONESTY of their marketing campaigns. Being honest is not just admirable but essential especially if you want to keep your customers. Be intentional and genuine in marketing your products. One way to keep the relationship going between you and your customers is the amount of honesty you put in it.
2. The TRANSPARENCY of their pricing models. Some strategize to make you wait for the price or go through several steps before knowing it. While this is not a terrible tackle, it can be more focused on you and your fear of losing clients. It is ideal to be upfront and not cause confusion, that way you won’t be wasting your customer’s time.
3. The EASE of their sales cycle. The sales cycle should be simple for your client. Creating barriers is one way to know the company is not focused on the client. The barriers can include lots of unnecessary paperwork upfront. Offer a straightforward process for your service and don’t complicate it.
4. The QUALITY of their actual products or services. If you are focused on customer retention, then the quality of the product is not up for debate. Some companies are okay with selling a subpar service, and then offering something better to improve the quality or to get a better result.. If that is the case, the client should know there is more to come and that your product is indeed reliable. Quality matters in any business and this retains customers and gains trust.
How are they making more?
The reason why customer-focused businesses make more money is that the client’s needs are met. They are honest, transparent, provide ease, and offer only quality products. They are not guessing about what needs to be done, they are delivering what the clients are asking for and more. They understand their clients and they provide solutions right away.