Author: Tanika de Souza

Where you focus your attention determines your income and the effectiveness of your business. Customer focus is a business philosophy that places the customer at the center of all business development and management decisions. It is a marketing approach that involves products and services to be developed around consumer’s preferences. Your customer always comes first.  When businesses are close to their customers, they can gain an understanding of them, their needs, and what they must… Continue reading The Reasons Customer-Focused Businesses Will Make More Money and Waste Less Time

When you think of a brand, you always associate it with a clean logo, a good choice of colors, or even a catchy tagline. These are ways brands communicate and make an impact on clients. However, some business owners focus so much on how their brands would look but they forget the importance of conveying a clear message about who they are and what their brand is about. Having a business identity is more than… Continue reading Business Identity. Why I Need To Be Clear About Who I Am